1971 Hook · Director’s cut
A brand film connecting the hot sauce to its ingredients, place, and people. 1971 Hook is a WERZ-owned brand.
Full project on WERZ ↗CPG Video Production
Chef and recipe content
Show the product in use.
Start with the
right scope.
Build preparation, serving, and recipe stories with the collaborators who can bring the product to life. A series is scoped around real participation, usage permissions, recipes, and a manageable production cadence.
Discuss this productionPossible deliverables / Agreed in scope
- Culinary or recipe films
- Agreed vertical and short-form edits
- Product-use photography when scoped
What we plan around
- Chef or creator participation
- Recipes, location, and food styling
- Channel usage and content cadence
Selected productions / By WERZ
One owned brand. A complete creative world.
1971 Hook is WERZ’s owned hot-sauce brand. These productions demonstrate first-party brand-building work, rather than independent client endorsements.
1971 Hook · El Jabalito
A focused product promo from the content system built for WERZ’s own hot-sauce brand.
Full project on WERZ ↗
1971 Hook · Chef Wade
Chef-led preparation and serving content that shows the product in use.
Full project on WERZ ↗From first conversation to final files
Clear scope.
Considered production.
Find the story
Identify the product, audience, channels, and details worth showing.
Set the table
Plan recipes, styling, locations, collaborators, and usage.
Make the work
Produce film and photography around the agreed asset list.
Prepare the rollout
Finish the versions for your launch, product pages, and retail materials.
Your next production
Tell us what you are bringing to market.
Plan your brand shoot
Free 30-minute call.
Scope, timeline, and budget.