1971 Hook · Director’s cut
A brand film connecting the hot sauce to its ingredients, place, and people. 1971 Hook is a WERZ-owned brand.
Full project on WERZ ↗CPG Video Production
Product launch content
Give the new product a consistent visual introduction.
Start with the
right scope.
Plan the hero product film, photography, and channel versions together. Styling, packaging, product readiness, and the intended launch uses shape the production before shoot day.
Discuss this productionPossible deliverables / Agreed in scope
- Product launch film
- Product and editorial photography when scoped
- Versions for agreed retail and DTC channels
What we plan around
- Packaging and product availability
- Styling, props, talent, and usage
- Launch channels and delivery formats
Selected productions / By WERZ
One owned brand. A complete creative world.
1971 Hook is WERZ’s owned hot-sauce brand. These productions demonstrate first-party brand-building work, rather than independent client endorsements.
1971 Hook · El Jabalito
A focused product promo from the content system built for WERZ’s own hot-sauce brand.
Full project on WERZ ↗
1971 Hook · Chef Wade
Chef-led preparation and serving content that shows the product in use.
Full project on WERZ ↗From first conversation to final files
Clear scope.
Considered production.
Find the story
Identify the product, audience, channels, and details worth showing.
Set the table
Plan recipes, styling, locations, collaborators, and usage.
Make the work
Produce film and photography around the agreed asset list.
Prepare the rollout
Finish the versions for your launch, product pages, and retail materials.
Your next production
Tell us what you are bringing to market.
Plan your brand shoot
Free 30-minute call.
Scope, timeline, and budget.