1971 Hook · Director’s cut
A brand film connecting the hot sauce to its ingredients, place, and people. 1971 Hook is a WERZ-owned brand.
Full project on WERZ ↗CPG Video Production
Brand and sourcing films
Connect the product to its people and place.
Start with the
right scope.
A brand film can follow the ingredient, founder, maker, and everyday use of the product. We develop a story grounded in what your brand can show and substantiate.
Discuss this productionPossible deliverables / Agreed in scope
- Brand film
- Founder, sourcing, and product coverage
- Agreed campaign cutdowns
What we plan around
- The product story and approved claims
- Farm, kitchen, or production access
- Founder and collaborator participation
Selected productions / By WERZ
One owned brand. A complete creative world.
1971 Hook is WERZ’s owned hot-sauce brand. These productions demonstrate first-party brand-building work, rather than independent client endorsements.
1971 Hook · El Jabalito
A focused product promo from the content system built for WERZ’s own hot-sauce brand.
Full project on WERZ ↗
1971 Hook · Chef Wade
Chef-led preparation and serving content that shows the product in use.
Full project on WERZ ↗From first conversation to final files
Clear scope.
Considered production.
Find the story
Identify the product, audience, channels, and details worth showing.
Set the table
Plan recipes, styling, locations, collaborators, and usage.
Make the work
Produce film and photography around the agreed asset list.
Prepare the rollout
Finish the versions for your launch, product pages, and retail materials.
Your next production
Tell us what you are bringing to market.
Plan your brand shoot
Free 30-minute call.
Scope, timeline, and budget.